Resources | LashBack

What the Washington Supreme Court’s Email Ruling Means for Marketers

May 2, 2025

A WA Supreme Court ruling says misleading subject lines violate CEMA—a reminder from LashBack that email compliance is about more than opt-outs. It’s about trust.

Blog

A WA Supreme Court ruling says misleading subject lines violate CEMA—a reminder from LashBack that email compliance is about more than opt-outs. It’s about trust.

What the Washington Supreme Court’s Email Ruling Means for Marketers

May 2, 2025

Misleading marketing is on the rise. Discover why compliance remains vital, even in a deregulated world, to protect consumers, brands, and trust. Learn how.

The Rise of Misleading Marketing: Why Organizations Must Prioritize Compliance, Even in a Deregulatory Era

March 7, 2025

Ensure affiliate email campaigns meet CAN-SPAM standards, reduce risks, and gain a strategic edge. Stay compliant and competitive this season with LashBack.

Maximize Email Compliance and Affiliate Success

December 12, 2024

Why LashBack Customers are Adding PerformLine for Comprehensive Compliance

Why LashBack Customers are Adding PerformLine for Comprehensive Compliance

October 15, 2024

Regulatory Alert: FTC Enforces CAN-SPAM Act with Record-Breaking $2.95 Million Penalty

Regulatory Alert: FTC Enforces CAN-SPAM Act with Record-Breaking $2.95 Million Penalty

September 10, 2024

Simplifying Email Compliance with OPTIZMO and LashBack

Simplifying Email Compliance with OPTIZMO and LashBack

September 3, 2024

Why Email Compliance is Crucial for Your Brand’s Reputation

July 26, 2024

Marketing Email Insights to Know from Q1 2024 [Data]

Marketing Email Insights to Know from Q1 2024 [Data]

May 9, 2024

LashHacks

LashHacks: Exporting ComplianceMonitor Emails to Save Offline

January 26, 2024

LashHacks

LashHacks: Customizing User Preferences

December 27, 2023

Learn How PREMIER Bankcard Reviewed and Monitored 2,000+ Emails in 6 Months

Learn How PREMIER Bankcard Reviewed and Monitored 2,000+ Emails in 6 Months with LashBack

December 19, 2023

Email best practices 2024

Email Marketing Best Practices Guide

December 12, 2023

Top Email Violations in 2023

Top Email Violations in 2023 Infographic

December 6, 2023

LashHacks

LashHacks: How to Quickly Add and Remove Criteria from Searches with the Grid +/x Feature

November 28, 2023

Using Competitive Intelligence & Research to Craft Better Marketing Emails

Using Competitive Intelligence & Research to Craft Better Marketing Emails

November 9, 2023

The Importance of Brand Protection in Affiliate Email Marketing

October 27, 2023

Affiliate Monitoring: The Essential Guide for Marketing Success

Affiliate Monitoring: The Essential Guide for Marketing Success

October 26, 2023

LashHacks

LashHacks: Identifying Affiliate ID, Sub Affiliate ID, and Campaign ID in ComplianceMonitor

October 24, 2023

LashHacks

LashHacks: Setting Up Saved Searches and Email Alerts in BrandAlert

September 29, 2023

Gold Alliance case study blog image

Gold Alliance Uses LashBack to Find and Monitor 8,500+ Emails Sent by their Partners

September 8, 2023

Massive Co case study blog image

Learn How Massive+Co. Boosted ROI and Gained a Competitive Edge with LashBack

September 8, 2023

Navigating Privacy Regulations in Email Marketing

Navigating Privacy Regulations in Email Marketing

August 30, 2023

LashHacks

LashHacks: Using the ESP/CEP Search Features in BrandAlert to Improve Deliverability

August 25, 2023

Regulatory Alert: FTC Enforces Can-Spam Act with $650,000 Penalty

Regulatory Alert: FTC Enforces CAN-SPAM Act with $650,000 Penalty

August 17, 2023

LashHacks

LashHacks: Checking Overall Inboxing with the Domain/IP Inboxing Tool

July 27, 2023

AI and the Evolving Landscape of Email Marketing

AI and the Evolving Landscape of Email Marketing

July 24, 2023

LashHacks

LashHacks: Reviewing Emails to Prevent Image-Based Postals and Opt-Outs

June 30, 2023

Cracking Down on False Advertising: FTC's Stern Warning to Companies

Cracking Down on False Advertising: FTC’s Stern Warning to Companies

June 6, 2023

Using LashBack BrandAlert to Conduct Competitive Research

Using LashBack BrandAlert to Conduct Competitive Research

June 5, 2023

LashHacks

LashHacks: Using Gallery View in BrandAlert to Reduce the Number of Message Views

May 26, 2023

Email Deliverability Best Practices for Marketers

Email Deliverability Best Practices for Marketers

May 18, 2023

marketing compliance and email compliance - LashBack blog

Webinar: From Insights to Strategy: Using Negative Marketing Signals and Campaign Analytics to Excel in Email Marketing

May 17, 2023

4 Real UDAAP Compliance Violations Found in Marketing Emails

4 Real UDAAP Compliance Violations Found in Marketing Emails

May 1, 2023

LashHacks

LashHacks: Identifying Spam Text in Source Code/Pre-header

April 28, 2023

5 Risks of Working with Non-Compliant Email Partners

5 Risks of Working with Non-Compliant Email Partners

April 13, 2023

LashBack - Featured Image

Ensuring Email Compliance with LashBack and OPTIZMO

March 29, 2023

10 Tips for a Successful Email Marketing Compliance Strategy

10 Tips for a Successful Email Marketing Compliance Strategy

March 23, 2023

LashBack CAN-Spam Checklist

CAN-SPAM Compliance Checklist

March 16, 2023

Key Metrics to Consider When Evaluating and Working with Email Marketing Affiliates: A Guide

Key Metrics to Consider When Evaluating and Working with Email Marketing Affiliates: A Guide

March 8, 2023

What is CAN-SPAM

CAN-SPAM Compliance: What to Know When Sending Email

February 7, 2023

Performline and LashBack logos on blue background

PerformLine Completes Acquisition of Email Compliance Leader LashBack

July 13, 2022

MailCon 2021 Overview

February 3, 2021

Finger on lightbox

4 Strategies for Better Email Marketing

June 22, 2020

Laptop abstract illustration

The Rush To Recovery: Brands Are Sending More Email, And Consumers Are Responding

June 15, 2020

Email icons flying out of a laptop monitor

Report: Email Still Beats Out Other Forms of Marketing in the Buyer’s Journey

May 29, 2020

Francis Chelir LashBack Video set

OPTIZMO Video Series – LashBack Interview

May 20, 2020

Laptop

Email Delivery, Rain Or Shine: Getting Your Emails Into The Inbox

May 8, 2020

The word empathy highlighted

3 Rules When Referencing COVID-19 In Your Email Marketing

April 24, 2020

Lightbulb representing growth and achievement

Key insights: COVID-19 continues to impact consumer behavior, marketing spend and the marketing mix

April 10, 2020

Email envelope

A Time Of Giving: Email Vendors Offer Free Support During COVID-19 Crisis

March 27, 2020

Lightbulb with chalkboard cloud

Email Newsletter Opens Spike During Crisis: Report

March 18, 2020

The word SPAM with chains over the word

Spamhaus Invasion: Name Of Group Misused In Phishing Email

February 28, 2020

Laptop abstract illustration

9 Email Marketing Best Practices for 2020

February 20, 2020

US Email Marketing Graphic

US Email Marketing Benchmarks (2020): By Day and Industry

February 7, 2020

3D Graph

106 Email Marketing Statistics You Should Know In 2020

January 31, 2020

Announcement Graphic Illustration

LashBack Promotes New Executive Leadership

December 6, 2019

LashBack Makes the Internet Society’s Online Trust Alliance Honor Roll

April 23, 2019

Laptop abstract illustration

Email Remains the Most Effective Way to Engage Your Audience

January 22, 2019

LashBack Presents: Building Long-Term Value in Email @ Mailcon 2019

January 14, 2019

Marketing image for new video

New Video from LashBack Provides Overview of Services for Digital Marketers

September 17, 2018

LashBack’s CEO Delivers Actionable Insights in Mailcon Presentation

August 7, 2018

July Conference graphic

LashBack Presenting Email Metrics and Insights at Mailcon on July 28, 2018

July 19, 2018

street view

VP of Product Strategy Receives Immersive NPD Innovation Training

June 6, 2018

LAW spelled out with scrabble tiles

An In-Depth Look at California’s Proposed Anti-Spam Law

May 4, 2018

Gavel

In Case You Missed It: California Proposes Expansion of Anti-Spam Law

April 25, 2018

Presentation poolside

Lashback CEO’s MailCon Presentation Provides Essential Data Insights

January 25, 2018

Lashback CEO to Speak at MailCon – January 2018 in Las Vegas

November 3, 2017

Keyboard Key

LashBack’s Response to the FTC on CAN-SPAM Revisions

August 30, 2017

LashBack Works Closely With the OTA on Potential CAN-SPAM Revisions

August 30, 2017

Online Trust Alliance Names LashBack® to the 2017 Online Trust Honor Roll

June 21, 2017

Craigslist Wins a $60 Million Judgment Based Primarily On CAN-SPAM Violations

May 4, 2017

Peter Hitpath

LashBack CEO Peter Wilson presents at the 2016 HitPath Masters Conference

September 30, 2016

Keono Partners with LashBack

May 31, 2016

Leveraging BrandAlert Just Got Easier

January 8, 2016

Feature spotlight

LashBack Feature Spotlight: Things You May Have Missed

November 23, 2015

CJU15

LashBack CEO, Peter Wilson, to Speak on Compliance at CJ University

September 16, 2015

LashBack Email Traffic

LashBack Email Data Visualization: Part 1

January 27, 2015

A WA Supreme Court ruling says misleading subject lines violate CEMA—a reminder from LashBack that email compliance is about more than opt-outs. It’s about trust.

What the Washington Supreme Court’s Email Ruling Means for Marketers

May 2, 2025

Misleading marketing is on the rise. Discover why compliance remains vital, even in a deregulated world, to protect consumers, brands, and trust. Learn how.

The Rise of Misleading Marketing: Why Organizations Must Prioritize Compliance, Even in a Deregulatory Era

March 7, 2025

Ensure affiliate email campaigns meet CAN-SPAM standards, reduce risks, and gain a strategic edge. Stay compliant and competitive this season with LashBack.

Maximize Email Compliance and Affiliate Success

December 12, 2024

Why LashBack Customers are Adding PerformLine for Comprehensive Compliance

Why LashBack Customers are Adding PerformLine for Comprehensive Compliance

October 15, 2024

Regulatory Alert: FTC Enforces CAN-SPAM Act with Record-Breaking $2.95 Million Penalty

Regulatory Alert: FTC Enforces CAN-SPAM Act with Record-Breaking $2.95 Million Penalty

September 10, 2024

Simplifying Email Compliance with OPTIZMO and LashBack

Simplifying Email Compliance with OPTIZMO and LashBack

September 3, 2024

Why Email Compliance is Crucial for Your Brand’s Reputation

July 26, 2024

Marketing Email Insights to Know from Q1 2024 [Data]

Marketing Email Insights to Know from Q1 2024 [Data]

May 9, 2024

LashHacks

LashHacks: Exporting ComplianceMonitor Emails to Save Offline

January 26, 2024

LashHacks

LashHacks: Customizing User Preferences

December 27, 2023

Learn How PREMIER Bankcard Reviewed and Monitored 2,000+ Emails in 6 Months

Learn How PREMIER Bankcard Reviewed and Monitored 2,000+ Emails in 6 Months with LashBack

December 19, 2023

Email best practices 2024

Email Marketing Best Practices Guide

December 12, 2023

Top Email Violations in 2023

Top Email Violations in 2023 Infographic

December 6, 2023

LashHacks

LashHacks: How to Quickly Add and Remove Criteria from Searches with the Grid +/x Feature

November 28, 2023

Using Competitive Intelligence & Research to Craft Better Marketing Emails

Using Competitive Intelligence & Research to Craft Better Marketing Emails

November 9, 2023

The Importance of Brand Protection in Affiliate Email Marketing

October 27, 2023

Affiliate Monitoring: The Essential Guide for Marketing Success

Affiliate Monitoring: The Essential Guide for Marketing Success

October 26, 2023

LashHacks

LashHacks: Identifying Affiliate ID, Sub Affiliate ID, and Campaign ID in ComplianceMonitor

October 24, 2023

LashHacks

LashHacks: Setting Up Saved Searches and Email Alerts in BrandAlert

September 29, 2023

Gold Alliance case study blog image

Gold Alliance Uses LashBack to Find and Monitor 8,500+ Emails Sent by their Partners

September 8, 2023

Massive Co case study blog image

Learn How Massive+Co. Boosted ROI and Gained a Competitive Edge with LashBack

September 8, 2023

Navigating Privacy Regulations in Email Marketing

Navigating Privacy Regulations in Email Marketing

August 30, 2023

LashHacks

LashHacks: Using the ESP/CEP Search Features in BrandAlert to Improve Deliverability

August 25, 2023

Regulatory Alert: FTC Enforces Can-Spam Act with $650,000 Penalty

Regulatory Alert: FTC Enforces CAN-SPAM Act with $650,000 Penalty

August 17, 2023

LashHacks

LashHacks: Checking Overall Inboxing with the Domain/IP Inboxing Tool

July 27, 2023

AI and the Evolving Landscape of Email Marketing

AI and the Evolving Landscape of Email Marketing

July 24, 2023

LashHacks

LashHacks: Reviewing Emails to Prevent Image-Based Postals and Opt-Outs

June 30, 2023

Cracking Down on False Advertising: FTC's Stern Warning to Companies

Cracking Down on False Advertising: FTC’s Stern Warning to Companies

June 6, 2023

Using LashBack BrandAlert to Conduct Competitive Research

Using LashBack BrandAlert to Conduct Competitive Research

June 5, 2023

LashHacks

LashHacks: Using Gallery View in BrandAlert to Reduce the Number of Message Views

May 26, 2023

Email Deliverability Best Practices for Marketers

Email Deliverability Best Practices for Marketers

May 18, 2023

marketing compliance and email compliance - LashBack blog

Webinar: From Insights to Strategy: Using Negative Marketing Signals and Campaign Analytics to Excel in Email Marketing

May 17, 2023

4 Real UDAAP Compliance Violations Found in Marketing Emails

4 Real UDAAP Compliance Violations Found in Marketing Emails

May 1, 2023

LashHacks

LashHacks: Identifying Spam Text in Source Code/Pre-header

April 28, 2023

5 Risks of Working with Non-Compliant Email Partners

5 Risks of Working with Non-Compliant Email Partners

April 13, 2023

LashBack - Featured Image

Ensuring Email Compliance with LashBack and OPTIZMO

March 29, 2023

10 Tips for a Successful Email Marketing Compliance Strategy

10 Tips for a Successful Email Marketing Compliance Strategy

March 23, 2023

LashBack CAN-Spam Checklist

CAN-SPAM Compliance Checklist

March 16, 2023

Key Metrics to Consider When Evaluating and Working with Email Marketing Affiliates: A Guide

Key Metrics to Consider When Evaluating and Working with Email Marketing Affiliates: A Guide

March 8, 2023

What is CAN-SPAM

CAN-SPAM Compliance: What to Know When Sending Email

February 7, 2023

Performline and LashBack logos on blue background

PerformLine Completes Acquisition of Email Compliance Leader LashBack

July 13, 2022

MailCon 2021 Overview

February 3, 2021

Finger on lightbox

4 Strategies for Better Email Marketing

June 22, 2020

Laptop abstract illustration

The Rush To Recovery: Brands Are Sending More Email, And Consumers Are Responding

June 15, 2020

Email icons flying out of a laptop monitor

Report: Email Still Beats Out Other Forms of Marketing in the Buyer’s Journey

May 29, 2020

Francis Chelir LashBack Video set

OPTIZMO Video Series – LashBack Interview

May 20, 2020

Laptop

Email Delivery, Rain Or Shine: Getting Your Emails Into The Inbox

May 8, 2020

The word empathy highlighted

3 Rules When Referencing COVID-19 In Your Email Marketing

April 24, 2020

Lightbulb representing growth and achievement

Key insights: COVID-19 continues to impact consumer behavior, marketing spend and the marketing mix

April 10, 2020

Email envelope

A Time Of Giving: Email Vendors Offer Free Support During COVID-19 Crisis

March 27, 2020

Lightbulb with chalkboard cloud

Email Newsletter Opens Spike During Crisis: Report

March 18, 2020

The word SPAM with chains over the word

Spamhaus Invasion: Name Of Group Misused In Phishing Email

February 28, 2020

Laptop abstract illustration

9 Email Marketing Best Practices for 2020

February 20, 2020

US Email Marketing Graphic

US Email Marketing Benchmarks (2020): By Day and Industry

February 7, 2020

3D Graph

106 Email Marketing Statistics You Should Know In 2020

January 31, 2020

Announcement Graphic Illustration

LashBack Promotes New Executive Leadership

December 6, 2019

LashBack Makes the Internet Society’s Online Trust Alliance Honor Roll

April 23, 2019

Laptop abstract illustration

Email Remains the Most Effective Way to Engage Your Audience

January 22, 2019

LashBack Presents: Building Long-Term Value in Email @ Mailcon 2019

January 14, 2019

Marketing image for new video

New Video from LashBack Provides Overview of Services for Digital Marketers

September 17, 2018

LashBack’s CEO Delivers Actionable Insights in Mailcon Presentation

August 7, 2018

July Conference graphic

LashBack Presenting Email Metrics and Insights at Mailcon on July 28, 2018

July 19, 2018

street view

VP of Product Strategy Receives Immersive NPD Innovation Training

June 6, 2018

LAW spelled out with scrabble tiles

An In-Depth Look at California’s Proposed Anti-Spam Law

May 4, 2018

Gavel

In Case You Missed It: California Proposes Expansion of Anti-Spam Law

April 25, 2018

Presentation poolside

Lashback CEO’s MailCon Presentation Provides Essential Data Insights

January 25, 2018

Lashback CEO to Speak at MailCon – January 2018 in Las Vegas

November 3, 2017

Keyboard Key

LashBack’s Response to the FTC on CAN-SPAM Revisions

August 30, 2017

LashBack Works Closely With the OTA on Potential CAN-SPAM Revisions

August 30, 2017

Online Trust Alliance Names LashBack® to the 2017 Online Trust Honor Roll

June 21, 2017

Craigslist Wins a $60 Million Judgment Based Primarily On CAN-SPAM Violations

May 4, 2017

LashBack Team cooking

LashBack Volunteers!

February 9, 2017

Peter Hitpath

LashBack CEO Peter Wilson presents at the 2016 HitPath Masters Conference

September 30, 2016

Keono Partners with LashBack

May 31, 2016

Leveraging BrandAlert Just Got Easier

January 8, 2016

Feature spotlight

LashBack Feature Spotlight: Things You May Have Missed

November 23, 2015

CJU15

LashBack CEO, Peter Wilson, to Speak on Compliance at CJ University

September 16, 2015

LashBack Email Traffic

LashBack Email Data Visualization: Part 1

January 27, 2015

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