Using LashBack BrandAlert to Conduct Competitive Research

LashBack BrandAlert is an excellent option for keeping tabs on all things email when it comes to content, but did you know that it can also be used as an effective tool to gather data on your competitors?

“License to LashBack,” anyone?

For those looking to gain a leg up on a rival, BrandAlert can compare metrics, such as inboxing rate, view competitor email content to optimize yours effectively, and even see which affiliates competitors are using to send their emails - all information that can be vital to crafting and optimizing your email campaigns.

So let’s learn about this email compliance tool that can also be used to monitor your competitors.

Metric Comparison and Intelligence Gathering

BrandAlert allows you to unlock a wealth of knowledge about competitors’ email metrics, especially around deliverability and overall effectiveness/success rate. 

With BrandAlert, you’ll gain insight into things like:

  • Email volume over time - If a competitor is sending out fewer emails during a given timeframe, it may be a good time for your organization to capitalize on this slow period and increase the frequency of your own emails.
  • Inboxing percentage - Calculate the percent of competitor emails hitting inboxes, as opposed to being caught in a filter. This could help in identifying what types of content email providers could find spammy.
  • Subject line performance - Correlate inboxing rates to specific subject lines to see which are performing the best.

And more!

This information isn’t just important to keep tabs on for competitors, though. If you’re sending emails through an affiliate, you can use BrandAlert to monitor your own metrics as well. Doing this allows you to gather a  baseline to compare against your competition and know where you stand in a head-to-head matchup.

“The Man with the Golden BrandAlert”

And, if they’re having more success than you, then maybe it’s time to start looking at your email partner, which brings us to…

Staking out Email Affiliates

Did you know there’s a ton of valuable email information hiding in plain sight right in the email re-directs?

Using BrandAlert to dig into the nitty-gritty of the competitor email code and redirect chains, you can suss out which affiliate they’re using to send their emails or if they are even using an affiliate at all.

“From LashBack with Love”

This information can be helpful for many reasons. Maybe you’re looking for a new partner or want to add more affiliate partners to your marketing network—this is valuable research to see who is successful in your industry. 

And if you don’t have an affiliate partner yet, but are looking to bring one on board, looking up who your competitors are using is a great first step toward building a list of possible affiliate partners.

Once some target affiliates are chosen, use BrandAlert to scout out the organizations that they are already working with and ensure your potential partner isn’t sending emails on behalf of services or products that you do not want an association with.

Also, see the content within the emails they are sending and check their actual performance metrics, such as inboxing rates provided by BrandAlert, against the numbers they provide you.

As we say here at LashBack, “trust, but verify.”

Email Content Reconnaissance 

Playing chess would be much easier if you knew your opponent's moves before you made yours, wouldn’t it? With BrandAlert’s message search function, you can search for your competitor’s name mentioned wherever it may appear in an email, including the email content, sender, friendly from, etc.

BrandAlert’s message search function

BrandAlert will surface any emails from the LashBack database that matches your search criteria, and you can view the actual email within BrandAlert.

See what subject lines they use, images within the email, their messaging/content, and how they structure their CTAs. You can even click any links in the email to view their landing pages.

“Diamonds Are a BrandAlert's Best Friend”

This information can be handy when crafting your emails. Check out the wording that other organizations are using in their promotional messages. Maybe you want to differentiate yourself from them or mirror the language they’re using. Either way, knowing what your rival is doing gives you the upper hand.

Staying Ahead of the Competition

In the world of business, staying ahead of your competition is crucial. LashBack BrandAlert offers a sleek and sophisticated way to conduct competitive research in the email marketing landscape.

Information on competitor email content, affiliate links, and metrics can help you create unique and impactful emails that set you apart from, or strategically align you with, your rivals - giving you a competitive edge in the market.

So grab your metaphorical tux, sip that martini, and unlock the secrets that will elevate your email campaigns to new heights. With BrandAlert, you can truly “Live and Let LashBack” guide you toward success.

Want to learn more? Request a demo of LashBack here, and we’ll show you some competitive intel of your own!

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