LashBack BrandAlert is an excellent option for keeping tabs on all things email when it comes to content, but did you know that it can also be used as an effective tool to gather data on your competitors? 🍸 “License to LashBack,” anyone? For those looking to gain a leg up on a rival, BrandAlert… Read more »
Get ready to level up your LashBack game! Our monthly series, LashHacks, is your go-to source for expert tips, tricks, and insider info on our platform’s most powerful features. Let’s dive in! This Month’s Hack: Using Gallery View in BrandAlert to Reduce the Number of Message Views Why is this important? BrandAlert has a wide range of… Read more »
Introduction As a marketer, nothing is more important than having prospects see your amazing content. And out of all the email marketing metrics, email deliverability is arguably the most important one to monitor and measure. 🤔 If an email is sent and nobody is around to see it, was it ever sent at all? Unfortunately,… Read more »
Using LashBack’s Discovery Tool to Find UDAAP Violation Examples Email marketing is a critical aspect of any successful marketing strategy. But did you know that there are laws and regulations in place to protect consumers from unfair, deceptive, or abusive practices in email marketing? These rules fall under the umbrella of UDAAP (Unfair, Deceptive, or… Read more »
Get ready to level up your LashBack game! Our new monthly series, LashHacks, is your go-to source for expert tips, tricks, and insider info on our platform’s most powerful features. Let’s dive in! This Month’s Hack: Identifying Spam Text in Source Code/Pre-header Why is this important? Sometimes, affiliates resort to adding spam text into the source… Read more »
For many businesses, working with an email marketing partner isn’t just a choice; it’s a necessity. And when choosing which affiliate to work with, it’s essential to remember that they are not just acting as a business associate, but also as an extension of your organization. Choosing an affiliate that shares your organization’s morals and… Read more »
Email compliance is complex. First, all commercial emails sent in the United States must comply with the requirements of the CAN-SPAM Act. CAN-SPAM sets email marketing guidelines, such as the requirements that every commercial email must include a valid opt-out mechanism (typically a link) and that opt-out requests must be processed and honored within a… Read more »
Email marketing is a crucial component of many organizations’ outbound marketing strategy. Although crafting the perfect email copy to draw a prospective customer in may be the most important goal of a marketer, creating an email that adheres to the various marketing communication compliance standards, like CAN-SPAM, must also be kept top of mind. After… Read more »
It’s no secret that there are many benefits to using an email marketing affiliate. Not only do affiliate programs free up more time for your team to focus on building out creative and other marketing tasks, but most already have a built-in audience excellently targeted toward your service or product. There are many things to… Read more »
CAN-SPAM compliance is probably a term you are familiar with if your company engages in any sort of email marketing. But what does that mean? Well, besides sharing names with the famous and often polarizing breakfast staple, CAN-SPAM is a compliance measure that was signed into law in 2003 to help combat the wave of… Read more »
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