Posts Categorized: Featured

10 Tips for a Successful Email Marketing Compliance Strategy

10 Tips for a Successful Email Marketing Compliance Strategy

Email marketing is a crucial component of many organizations’ outbound marketing strategy. Although crafting the perfect email copy to draw a prospective customer in may be the most important goal of a marketer, creating an email that adheres to the various marketing communication compliance standards, like CAN-SPAM, must also be kept top of mind. After… Read more »

Key Metrics to Consider When Evaluating and Working with Email Marketing Affiliates: A Guide

Key Metrics to Consider When Evaluating and Working with Email Marketing Affiliates: A Guide

It’s no secret that there are many benefits to using an email marketing affiliate. Not only do affiliate programs free up more time for your team to focus on building out creative and other marketing tasks, but most already have a built-in audience excellently targeted toward your service or product. There are many things to… Read more »