Posts By: Nate Sorrentino

Get ready to level up your LashBack game! Our monthly series, LashHacks, is your go-to source for expert tips, tricks, and insider info on our platform’s most powerful features. Let’s dive in! This Month’s Hack: Setting Up Saved Searches and Email Alerts in BrandAlert Did you know that you can create custom saved searches in… Read more »

This blog expands upon the topics discussed in our webinar, “From Insights to Strategy: Using Negative Marketing Signals and Campaign Analytics to Excel in Email Marketing.” The digital landscape continues to evolve, and looking ahead to the remainder of 2023 and beyond, four significant areas stand out: artificial intelligence (AI), privacy regulations, performance tracking, and… Read more »

Get ready to level up your LashBack game! Our monthly series, LashHacks, is your go-to source for expert tips, tricks, and insider info on our platform’s most powerful features. Let’s dive in! This Month’s Hack: Using the CEP/ESP Search Features in BrandAlert to Improve Deliverability Did you know that LashBack has multiple tools that you… Read more »

The FTC (Federal Trade Commission) issued a statement that charges a global information services company with violating the CAN-SPAM Act by spamming consumers who signed up for company accounts with marketing emails they couldn’t opt out of. Below is a summary of the charges by the FTC: Actions: What does this mean for your organization?… Read more »

Get ready to level up your LashBack game! Our monthly series, LashHacks, is your go-to source for expert tips, tricks, and insider info on our platform’s most powerful features. Let’s dive in! This Month’s Hack: Checking Overall Inboxing with the Domain/IP Inboxing Tool Why is this important? Organizations that utilize affiliate partners must adequately vet them… Read more »

This blog expands upon the topics discussed in our webinar, “From Insights to Strategy: Using Negative Marketing Signals and Campaign Analytics to Excel in Email Marketing.” In the rapidly changing world of email marketing, particular challenges persist year after year while new ones emerge. Looking ahead to the remainder of 2023 and beyond, four significant… Read more »

Get ready to level up your LashBack game! Our monthly series, LashHacks, is your go-to source for expert tips, tricks, and insider info on our platform’s most powerful features. Let’s dive in! This Month’s Hack: Reviewing Emails to Prevent Image-Based Postals and Opt-Outs Why is this important? When sending marketing emails, using image-based postals or opt-out… Read more »

In April 2023, the FTC sent a stern warning to approximately 670 organizations.  The message was simple: Companies who mislead consumers with unsubstantiated product claims will be subject to penalties.  This warning follows a December update that the FTC made around guidelines for advertising health-related products. The new notification, however, isn’t strictly limited to just… Read more »