Get ready to level up your LashBack game! Our monthly series, LashHacks, is your go-to source for expert tips, tricks, and insider info on our platform's most powerful features. Let's dive in!
This Month's Hack: Checking Overall Inboxing with the Domain/IP Inboxing Tool
Why is this important?
Organizations that utilize affiliate partners must adequately vet them before signing an agreement, and verify the information and metrics they provide once campaigns have launched.
One of the most important data points to review is email deliverability/inboxing. This is the rate at which emails from this affiliate reach the inboxes of their targeted prospects.
Through BrandAlert, users can quickly obtain deliverability/inboxing metrics across multiple email platforms.
How to do it:
Checking overall deliverability/inboxing with the Domain/IP tool is easy to do. Simply follow the steps below!
1. Click on the BrandAlert drop-down
2. Click on "Search Messages"
3. Click on "Domain/IP Inboxing"
4. Type in the name of the sending domain or IP address you want to obtain deliverability/inboxing metrics for
5. Select the timeframe for the data
6. View the deliverability/inboxing metrics for multiple email providers
Using this data in conjunction with other important information, like compliance reports or audience traffic, will enable your organization to make better decisions about the affiliate partners you choose to work with, as well as help gauge their performance over time.
The Domain/IP inboxing tool is a feature offered in BrandAlert Premium. If you are interested in learning more about BrandAlert or upgrading your existing account to access premium features, please reach out to your CSM!
Not a customer? Request a demo here!