Posts By: Amy Sager

PerformLine Completes Acquisition of Email Compliance Leader LashBack   The acquisition will empower compliance teams with comprehensive discovery and compliance monitoring across customer acquisition and marketing channels from the platforms they love July 13, 2022 – PerformLine, the only omni-channel marketing compliance platform, announced today that it has completed its acquisition of LashBack, the leading provider… Read more »

While the glow of our computer monitors might not have the same charm as the lights of Las Vegas, Mailcon’s Virtual Experience was a great way to kick off the New Year. Lashback would like to kindly thank the organizers of Mailcon for having us back and Optizmo for another excellent discussion.  Despite the struggles… Read more »

Entrepreneur writes: While there is no denying that email marketing has incredible potential for ecommerce brands, many struggle to generate the sales results they’d like to see. Research from Adestra reveals that 73 percent of millennials list email as their preferred method of getting contacted by a business. A study from Campaign Monitor found that… Read more »

Email Insider writes: People trapped at home crave email. They want your offers. That’s the way it looks based on a 22% increase in B2C open rates between May 15 and May 31 compared to those seen in January, says Jay Schwedelson, CEO of Worldata, speaking in a webinar on Thursday. B2B opens rose by… Read more »

KO Marketing writes: Although marketers have been turning to email to reach their customers and prospects for quite some time, new research shows that it still holds strong as a marketing tactic. Cheetah Digital and Econsultancy recently published the report, “Is Your Marketing Strategy Out of Touch?” and statistics suggested that in terms of driving… Read more »

For many years, LashBack has partnered with Optizmo in an effort to provide excellent service to the ever-changing and expanding email marketing space. During Affiliate Summit West in Las Vegas back in January, LashBack President Francis Chmelir had the opportunity to sit down with Optizmo and discuss some of the great features LashBack brings to… Read more »

Its never a bad time to investigate your inbox deliverability strategies. Email Insider writes: “Marketers may think they are pretty well schooled on the subject of email deliverability. Still, it might pay to check out the 2020 Email Deliverability Guide, by Twilio SendGrid, providing updates on these topics:” Read more here.

Business 2 Community writes: Although COVID-19 may appear to have put a firm halt to much of the world’s businesses, marketing certainly hasn’t slowed down one bit. Email marketing, in particular, is a critical channel when communicating with customers in these times, regardless of whether a business is considered essential or not. To be sure,… Read more »

https://www.clickz.com/ writes: “Understandably there is a lot of info out there right now talking about the effect COVID-19 has had on various sectors and businesses and how you should be dealing with it. Rather than adding to the clutter in your inbox with our own findings we have decided to help and compile all the data… Read more »

MediaPost writes: “Most of us are numb from the daily barrage of bad news. At times, even journalists get weary of that old mandate: If it bleeds, it leads. But there are some inspiring stories — in the tireless efforts of healthcare workers and volunteers. And in the email field, several firms are stepping up… Read more »