The Rush To Recovery: Brands Are Sending More Email, And Consumers Are Responding

Email Insider writes:

People trapped at home crave email. They want your offers.

That’s the way it looks based on a 22% increase in B2C open rates between May 15 and May 31 compared to those seen in January, says Jay Schwedelson, CEO of Worldata, speaking in a webinar on Thursday.

B2B opens rose by 18% and email newsletter opens increased by 17% during the period, while email sign-ups surpassed January’s by 41% and total inbox activity is up 18%. 

What's driving this?

Read more here.

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