Posts By: Amy Sager

While LashBack does our part in stopping the spread of the virus by working from home, we thought we’d share a little bit of positive news for our email marketing community. The health and safety of all is weighing heavily on our minds, but hopefully we can use this time to strengthen the trust between… Read more »

EmailInsider Writes: “Let’s say you got an email from Spamhaus Project, the subject line saying, “Urgently Take Action.” You’d be a fool not to open it, given that Spamhaus runs spam block lists that can tie up your email, right?” Read more at: https://www.mediapost.com/publications/article/346798/spamhaus-invasion-name-of-group-misused-in-phishi.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=117131&hashid=LGwQvmX_hXSPVjhyN5R3zq1gsVA

Social Media Today writes: “Everybody might be talking about witty tweets, quick-tip videos, and memorable memes – but there’s one marketing tool that remains powerful after all these years: emails.” Read more below: https://www.socialmediatoday.com/news/9-email-marketing-best-practices-for-2020/567464/

Campaign Monitor writes: “We analyzed billions of emails sent in the United States between January and December 2019. These campaigns were sent to subscribers around the world from United States businesses and nonprofits using Campaign Monitor.” Read more below: https://www.campaignmonitor.com/resources/guides/us-email-marketing-benchmarks-2020-by-day-and-industry/

Snovi Labs writes: “Many of the marketing guides and articles you see every day are based on nothing but the author’s subjective opinion. So how do you separate facts from opinions? That’s right, numbers. Numbers speak louder than words, and email marketing stats speak even louder. That’s why we at Snov.io have collected the most useful and striking… Read more »

LashBack, LLC a leading provider of compliance monitoring, brand protection, and competitive intelligence tools for digital marketers, announced today the promotion of Francis Chmelir to President effective January 1, 2020. Chmelir will assume full responsibility for the operational management, growth initiatives, and strategic direction of LashBack. Peter Wilson, who has led the business for the… Read more »

LashBack Makes the Internet Society’s Online Trust Alliance Honor Roll After comprehensive audit, LashBack’s website honored for consumer protection, security and privacy. April 22, 2019 – St. Louis – LashBack announces that it has been named to the Internet Society’s latest Online Trust Alliance (OTA) Audit and Honor Roll. The Audit and Honor Roll is the de… Read more »

A recent WSJ article highlights how marketers are still seeing tremendous value in audience engagement with their email campaigns. Despite all the focus on social media, email remains the best marketing investment for companies looking to reach their target market. The full article can be found here.

On January 5th, LashBack CEO Peter Wilson delivered an impactful presentation entitled “Building Long-Term Value in Email” at Mailcon in Las Vegas. Utilizing LashBack’s unique insights on email, the presentation focused on how the market is evolving — with a clear need to focus on the consumer experience and what actions deliver long-term business value. … Read more »

Since its founding in 2003, LashBack has become a recognized leader on marketing intelligence, brand protection and compliance services. Core services like ComplianceMonitor, BrandAlert and ListMonitor have become vital resources for digital marketers who want to smartly grow their business and brands. LashBack has not stopped innovating, adding PartnerManagement to its list of services to… Read more »