LashBack’s President and CEO, Peter Wilson, recently had the honor of speaking at Mailcon in New York City. His presentation included high-level insights on the email market ranging from domain and IP relationships to quality and inboxing trends. “There are meaningful variances in the approaches used by mail providers and ESPs,” Wilson says in the… Read more »
On July 28th, Peter Wilson, LashBack’s CEO, will be presenting “Updates and Insights on an Evolving Market” at the Mailcon Conference at the Westin New York at Times Square; 12:30pm – 1:15pm EST | 4th Floor | Room 4-2. The presentation, in follow up to a similar presentation in January, will feature metrics and high-level insights on… Read more »
LashBack is committed to client-focused innovation, and always strives to find new ways to bring value to our clients through our services. Our Vice President of Product Strategy, Andy McKay, recently participated in the New Product Development and Innovation class at the Wisconsin School of Business. This class was designed with a hands-on, immersive curriculum… Read more »
In our previous post, we brought attention to the proposed changes to California’s primary anti-spam law. With so many companies focused on complying with GDPR, we want to make sure email advertisers don’t get caught off guard by the California legislation. While the amendments have not yet been signed into law, we think it’s important to… Read more »
While marketers across the world have been focused on maintaining or achieving compliance with the EU’s upcoming GDPR, those here in the United States (or who send email to U.S. residents) have hopefully not lost sight of recently proposed changes to the anti-spam law in California. In February, a bill was introduced with amendments to… Read more »
LashBack’s President and CEO, Peter Wilson, recently had the honor of speaking at Mailcon in Las Vegas, Nevada. His presentation at the event focused on message quality and various characteristics of an email that can affect inboxing rates among different CEPs. “Email is a powerful but complex marketing channel,” Wilson says in the presentation. “In… Read more »
LashBack is pleased to announce that our President and CEO, Peter Wilson, will be speaking at MailCon in Las Vegas on January 6, 2018. Peter will discuss compliance, delivery and best practices. The event will bring together more than 500 email marketers, entrepreneurs and technology leaders for workshops, networking and discussion. In addition to Peter, speakers scheduled… Read more »
LashBack, a leading provider of intelligence and compliance solutions for digital marketers, has collaborated with the Online Trust Alliance (OTA) and provided its own submission in response to the FTC’s request for comments regarding the CAN-SPAM Rule. “Our deep visibility into the email market and our work analyzing messages for top brands and their partners, puts… Read more »
Online Trust Alliance Responds to FTC Feedback Request with Suggested CAN-SPAM Act Modifications August 30, 2017 — St. Louis — LashBack has contributed to the Online Trust Alliance’s (OTA) recommendations to the U.S. Federal Trade Commission’s (FTC) request for comments about the CAN-SPAM Act. LashBack is a proud member of the OTA, and was pleased to… Read more »
Online Trust Alliance Names LashBack® to the 2017 Online Trust Honor Roll LashBack® honored for its website security and privacy June 21, 2017 – St. Louis – LashBack® today announced that, for the fourth consecutive year, it has received Honor Roll status from the Online Trust Alliance. The 2017 Online Trust Alliance (OTA) Audit & Honor Roll is… Read more »
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