Entrepreneur writes:
While there is no denying that email marketing has incredible potential for ecommerce brands, many struggle to generate the sales results they’d like to see. Research from Adestra reveals that 73 percent of millennials list email as their preferred method of getting contacted by a business. A study from Campaign Monitor found that more than 50 percent of American adults check their email upwards of 10 times each day.
Read more here.
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