A recent WSJ article highlights how marketers are still seeing tremendous value in audience engagement with their email campaigns. Despite all the focus on social media, email remains the best marketing investment for companies looking to reach their target market. The full article can be found here.
On January 5th, LashBack CEO Peter Wilson delivered an impactful presentation entitled “Building Long-Term Value in Email” at Mailcon in Las Vegas. Utilizing LashBack’s unique insights on email, the presentation focused on how the market is evolving — with a clear need to focus on the consumer experience and what actions deliver long-term business value. … Read more »
Since its founding in 2003, LashBack has become a recognized leader on marketing intelligence, brand protection and compliance services. Core services like ComplianceMonitor, BrandAlert and ListMonitor have become vital resources for digital marketers who want to smartly grow their business and brands. LashBack has not stopped innovating, adding PartnerManagement to its list of services to… Read more »
LashBack’s President and CEO, Peter Wilson, recently had the honor of speaking at Mailcon in New York City. His presentation included high-level insights on the email market ranging from domain and IP relationships to quality and inboxing trends. “There are meaningful variances in the approaches used by mail providers and ESPs,” Wilson says in the… Read more »
On July 28th, Peter Wilson, LashBack’s CEO, will be presenting “Updates and Insights on an Evolving Market” at the Mailcon Conference at the Westin New York at Times Square; 12:30pm – 1:15pm EST | 4th Floor | Room 4-2. The presentation, in follow up to a similar presentation in January, will feature metrics and high-level insights on… Read more »
LashBack is committed to client-focused innovation, and always strives to find new ways to bring value to our clients through our services. Our Vice President of Product Strategy, Andy McKay, recently participated in the New Product Development and Innovation class at the Wisconsin School of Business. This class was designed with a hands-on, immersive curriculum… Read more »
In our previous post, we brought attention to the proposed changes to California’s primary anti-spam law. With so many companies focused on complying with GDPR, we want to make sure email advertisers don’t get caught off guard by the California legislation. While the amendments have not yet been signed into law, we think it’s important to… Read more »
While marketers across the world have been focused on maintaining or achieving compliance with the EU’s upcoming GDPR, those here in the United States (or who send email to U.S. residents) have hopefully not lost sight of recently proposed changes to the anti-spam law in California. In February, a bill was introduced with amendments to… Read more »
LashBack’s President and CEO, Peter Wilson, recently had the honor of speaking at Mailcon in Las Vegas, Nevada. His presentation at the event focused on message quality and various characteristics of an email that can affect inboxing rates among different CEPs. “Email is a powerful but complex marketing channel,” Wilson says in the presentation. “In… Read more »
LashBack is pleased to announce that our President and CEO, Peter Wilson, will be speaking at MailCon in Las Vegas on January 6, 2018. Peter will discuss compliance, delivery and best practices. The event will bring together more than 500 email marketers, entrepreneurs and technology leaders for workshops, networking and discussion. In addition to Peter, speakers scheduled… Read more »
©2024 LashBack. All rights reserved.
