It’s been just over 24 months since PerformLine acquired LashBack, bringing together two industry-leading platforms that specialize in marketing compliance. LashBack has long been a trusted solution for email compliance and insights. Now, LashBack clients are seeing the benefits of adding PerformLine solutions for a comprehensive approach to marketing compliance that spans additional channels.
Whether you’re already using LashBack or are considering LashBack as a marketing compliance solution for your organization, PerformLine provides additional capabilities to help your brand stay compliant across all marketing activities and channels.
Let’s take a closer look at the power of PerformLine and how it can enhance your compliance efforts across documents, the web, social media, messages, and email.
Omni-Channel Marketing Compliance with PerformLine
PerformLine offers a suite of tools that go well beyond email compliance, helping companies navigate and manage compliance risks across various marketing channels. Here's a breakdown of what PerformLine covers:
Document Review
For many organizations, compliance review of marketing materials can take significant time in the approval process, delaying the release of these vital pieces of information to the public.
PerformLine’s Document Review ensures brand and regulatory compliance by automatically reviewing marketing assets, such as mailers or blogs, and providing fast and accurate compliance verdicts.
When potential violations are found, they are highlighted as a compliance alert and automatically sent back to the submitter for quick remediation.
Web Monitoring
Ensuring brand and regulatory compliance across the web is a difficult task, especially when there are pages promoting your brand or product(s) that your organization doesn't even know about.
PerformLine’s Web Monitoring tool makes it easy by automating the discovery and monitoring of your brand across the web. This includes owned and operated websites, partners, search, lead generation, merchant, and marketplace pages.
PerformLine’s discovery features include previously unknown brand mentions, helping to ensure that your web presence is risk-free and compliant.
Social Media Monitoring
Social media can be an essential part of an organization’s marketing outreach and customer engagement strategy, but sometimes even approved content can go awry.
PerformLine’s Social Media Monitoring tool helps brands monitor posts or ads and stay within the bounds of regulatory requirements–even providing the ability to scan the text within images for compliance.
Whether your team is on TikTok, X, LinkedIn, Facebook, Instagram, or YouTube, PerformLine helps keep your social media presence compliant.
Email Monitoring
Although it may be one of the most used forms of communication, email can prove unwieldy and hard to monitor.
PerformLine’s Email Monitoring solution offers a three-pronged compliance approach by automatically reviewing bulk or marketing emails before they are sent, monitoring consumer-facing emails sent by reps or agents, and discovering the emails sent by partners, merchants, or affiliates on your brand’s behalf–for a comprehensive program.
Call Monitoring
Monitoring what sales and customer service agents are saying on calls is vital for compliance, but one-off spot-checking can be ineffective and time-consuming.
PerformLine’s Call Monitoring automatically analyzes every minute of every call using extensive AI-driven speech analytics.
This helps to pinpoint potential regulatory or brand issues, flagging the exact parts of the call for review, which saves untold QA hours and provides valuable training to reps.
Message & Chat Monitoring
As more and more organizations turn to live chat as a form of customer service and sales, a need has arisen to monitor that channel for marketing compliance.
PerformLine’s Message Monitoring reviews every message sent, eliminating the need for spot checks. It can identify potential regulatory or brand violations and track agent performance using AI-driven analytics to surface critical metrics.
Solutions Across Industries
PerformLine’s suite of marketing compliance solutions is utilized by organizations across many industries. This includes banks, banking-as-a-service (BaaS), fintech, buy now pay later (BNPL), mortgage, credit card, gig economy, credit unions, higher education, and more.
Unified Compliance Across All Channels
The ability to monitor these multiple marketing channels for compliance would be great on its own, but PerformLine’s most significant advantage is having them all live under one roof within one powerful platform.
By unifying compliance efforts—whether it’s email, web, documents, social media, or calls—PerformLine offers a more efficient, streamlined approach to managing risk.
This holistic view of your organization’s marketing activities allows for better oversight, making it easier for compliance teams to stay on top of changing regulations and ensure all customer touchpoints are aligned with legal requirements.
The Solution for Comprehensive Marketing Compliance
Whether you're a current LashBack customer seeking out an omni-channel solution or a new customer considering your options, PerformLine offers a robust, all-in-one platform for marketing compliance across various channels.
By bringing together documents, web, social media, email, call, and message monitoring, PerformLine makes it easier to streamline compliance, remove bottlenecks, save time and money, and protect your brand from potential risks.
To learn more about how PerformLine can support your business, schedule a demo with our team today. Let us help you ensure compliance across all your marketing channels so you can focus on growing your business with confidence.
