Ad Networks
Ad Networks are organizations which create marketplaces that marry advertisers
with publishers. The Ad Network earns a percentage of the commissions offered
by advertisers for sales/transactions which result from relationships
established within the Ad Network. Ad Networks track campaign performance
results between the Advertisers and Publishers on their network. In addition,
all finances are managed through the network. The Advertiser pays the Ad
Network and then the Network is responsible for distributing those funds to the
Publishers who generated the traffic/leads for that Advertiser.
Organizational Interest
An Ad Network must continually recruit and maintain relationships with both
Advertisers and Publishers. As more and more Publishers join a Network the more
strength and sending volume that network has to offer an Advertiser. In
addition, Ad Networks must offer its publishers campaigns which have the
highest earning potential in order to maintain their interest and loyalty. Ad
Networks are continually competing against other Networks to have the most
financially rewarding mix of high volume publishers and advertisers with strong
campaigns/offers.
Compliance Concerns
Ad Networks need to provide a safe and compliant environment for both
Advertisers and Publishers doing business within their network. Networks
traditionally have little or no visibility into the sending quality of their
publishers. This can endanger an Advertiser. Alternatively, an Advertiser may
not be supplying Publishers with updated suppression files and that can
negatively impact the Publisher’s Sending IPs’ reputation.
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Are suppression files being used and/or misused by Publishers?
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Are Publishers using approved/relevant SUBJECT lines?
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Are Publishers using accurate and approved FROM Lines?
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Do all emails contain a working unsubscribe mechanism?
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Do all emails contain a postal address?
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Are emails being sent to harvested email addresses?
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Do emails contain forged headers?
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Are Advertisers protecting their suppression file from misuse?
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Are Advertisers sending an updated suppression file to the Network on a timely
basis?
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Are emails being sent through an open relay?
Monitor Types: URL or IP based redirects (used in click
tracking)
Collaborative Compliance Need: High
Liability: Full CAN-SPAM Compliance
Compliance Solution:
CAN-SPAM Compliance Monitor
Brand Protection Solution: BrandAlert
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