Overview

The LashBack product suite offers a solution for every party in the Email Compliance FeedBack Loop: Consumers, Receivers, ISP’s, ESP’s, Senders, Publishers, Affiliates, Ad Networks and Advertisers.

For the first time in email's history a complete solution is being implemented by one company reaching from the consumer back through the entire marketplace to advertisers.

Founded as a consumer product driven anti-spam company, LashBack evolved into C2B data services providing actionable compliance information and unsubscribe reputation scores for a diversity of email marketing clients and leading email reputation providers.

One powerful concept for consumers, ISP’s and anti-spam companies –Safe Unsubscribe- now provides the real world data for the first complete CAN-SPAM Act compliance service offered by LashBack and exclusive partners.

Compliance and reputation mean deliverability and revenue.

Marketers

UnsubMonitor for email marketers and service providers was the first BtoB product for LashBack as we launched as “The Unsubscribe Authority”. The service monitors for the three components of Unsubscribe Compliance: suppression list abuse, unsubscribe mechanism visibility and operability, failure to honor unsubscribe (10 day rule). UnsubMonitor is also built into the full CAN-SPAM Compliance Monitor.

CAN-SPAM Compliance Monitor and Resolution Service for email marketers is LashBack’s signature service as “The Email Compliance Authority”. The service monitors for the nine points of the CAN-SPAM ACT which email marketers and their partners need to be in compliance with: suppression list abuse, unsubscribe mechanism visibility and operability, failure to honor unsubscribe (10 day rule), physical address verification, no forged headers, subject line relevancy, from line accuracy, no open relay sending and no email address harvesting. LashBack also offers custom compliance monitoring for best practice and internal policy enforcement. LashBack’s expert Client Service Managers are available to assist clients with resolving issues. This is the first and only compliance service of its kind supporting the email marketing industry.

BrandAlert is the latest offering from LashBack. It is the first keyword search tool exclusively for email. It allows you to track how any keyword you define is being used and/or referenced in commercial email. LashBack monitors data from over 7 million email sending IPs. This unique datastream of real-world consumer email grows everyday. Your brand is in it, but where? LashBack can tell you. All advertisers can now benefit from the marketing industry’s authority on email compliance and reputation services.

ListMonitor enables insight into what’s being sent to email lists in a manner which has never been possible before. Whether you own or manage a list of email addresses, ListMonitor will give you visibility into who and what is being sent to your that list. This will allow you to enforce control over sending expectations, protect the quality of your list and maximize revenues.

Consumers

The LashBack Anti Spam Toolbar for Outlook and Outlook Express is one of the most powerful, proactive solutions to spam that consumers can access. The difference is that the LashBack solution for consumers was about fulfilling a promise from industry. And when a company breaks that promise they are penalized accordingly. The consumer decides. If the marketer respects the decision they are rewarded. If the marketer forgets the consumer comes first, their reputation is hurt. This holds email marketers accountable and gives consumers equitable power and control over their own inbox.

ISPs and Receivers

LashBack's UnsubSafe Service allows ISPs, receivers and anti-spam firms to display an unsubscribe button in the email user interface when e-mail is viewed by a consumer. This button is only displayed for senders that have a good unsubscribe reputation. When a consumer pushes the unsubscribe button in the user interface, the message is sent to LashBack and LashBack processes the unsubscribe request on behalf of the consumer. LashBack monitors the results of all UnsubSafe requests and uses this historical information for future UnsubSafe decisions.

Support for all products is available here.