Network Level Email Unsubscribe Certification
Network Certification means that your organization honors consumers unsubscribe requests and committed to compliance. Certified Networks proudly display the Certified Seal logo on there websites to outwardly project positive unsubscribe reputation.

LashBack, the world’s authority on email unsubscribe reputation and automation, has developed the Certified Network program, specifically tailored for Ad Networks. By incorporating LashBack’s monitoring and intelligence services and extending that intelligence to your customers, you can ensure compliance with your internal anti-spam policies and enforce unsubscribe best practices. Certified Ad Networks outwardly project their commitment to protecting consumers and their dedication to responsible email marketing.

CAN-SPAM Compliance
When the CAN-SPAM Act went into effect, it required advertisers to comply with consumer unsubscribe requests, but consistency and accountability across within distributed networks has proven to be extremely challenging for even the strictest and most well organized networks. LashBack’s real-world, consumer-driven compliance monitoring technologies offer Ad Networks the first service that allows them to police and enforce unsubscribe compliance both within their network and extending to those with whom they do business.

Increased Deliverability
Boost your email’s deliverability and acceptance with ISPs and anti-spam firms. Having a good unsubscribe reputation is a major factor when ISPs and anti-spam firms are choosing which messages make it to the inbox and which ones are blocked and filtered. Certified Networks actively protect their reputation, which reduces consumer complaints. This responsible pattern tracked by LashBack and organizations that comply enjoy increased deliverability and ROI on their email marketing investment.

Consumer Protection
Consumer satisfaction can be measured by how quickly and accurately opt-out requests are processed. The safe and timely distribution of your suppression lists to those that send mail on your behalf is key to ensuring consumer trust in your organization. LashBack’s proprietary methodology, which continually tests and probes all unsubscribe mechanisms, is able to quickly identify which suppression lists have been exposed to misuse. In addition, powerful tracking services ensure that you are able to identify exactly where misuse has occurred, allowing you to track and correct the problem.

Brand Protection
Marketing products and services through email has grown immensely as the Internet has become a powerful and viable marketplace. However, if not managed correctly, a consumer’s negative experience with your online efforts could outweigh the benefits. LashBack’s Certified Network program gives your organization the tools it needs to ensure that you and those you do business with online are respecting consumers and protecting your brand.

How it Works
LashBack unsubscribe reputation intelligence and automation services are used to protect millions of consumer inboxes. As actual consumers report messages to LashBack for unsubscribe processing, LashBack tracks and records the outcome of those unsubscribes. That track record of success vs. failure is the baseline for your unsubscribe reputation, which impacts a sender’s deliverability at many of the largest ISPs.

How to get started
For more information on how LashBack can assist your organization with email unsubscribe performance, email BizSales@lashback.com or call 866-838-0455 to talk to a LashBack Representative.