Partners and Affiliations

LashBack is proud to partner with the very best companies in email marketing. Each maintains a unique leadership role as we collectively work to raise the value of email by protecting consumers and advocating for email marketing.

http://www.cloudmark.com

Cloudmark provides intelligent messaging security solutions that enable service providers to prevent messaging abuse from impacting their infrastructure, operations and subscribers. Founded by pioneers in messaging anti-abuse, Cloudmark has developed an innovative approach that leverages the strength of its network of global service provider customers in rapid threat detection. Cloudmark's solutions were architected from the ground up to stop current and emerging threat vectors with high efficiency and scalability.

This intelligent approach to fighting spam, phishing, viruses and other malware has made Cloudmark the fastest growing messaging anti-abuse solution on carrier MTAs worldwide. Cloudmark currently protects over 180 million mailboxes in 163 countries.

	How Cloudmark Uses LashBack... When Cloudmark wanted to offer their clients an “Unsubscribe” button they turned to LashBack. To accomplish this Cloudmark incorporated LashBack’s UnsubSafe™, safe unsubscribe reputation and automation technologies into their solution product offers. Cloudmark looked to LashBack to provide a safe and secure method to distinguish which email was safe for their consumers to unsubscribe from and then leveraged LashBack’s ability to automate unsubscribe process on behalf of consumers.

http://www.habeas.com

Habeas is an Email Trust Authority that re-establishes email delivery as a reliable business communications medium. Habeas enables commercial email senders to certify their communications as legitimate, and helps ISPs and message security vendors make better, more efficient decisions about how to sort inbound mail. By aggregating, analyzing, and categorizing the reputations of millions of senders around the globe, Habeas is making sure legitimate email gets delivered while spam does not.

Habeas Email Delivery Solutions for Senders include best practices certification, Internet whitelisting, and email monitoring services that improve delivery to over four million email servers at major Fortune 1000 companies and leading ISPs. Habeas Email Delivery Solutions for Receivers include SenderIndex, the industry's leading email reputation database that helps reduce inbound email handling costs and ensures end users receive the messages they need.

	How Habeas Uses LashBack... Habeas is the first and only certification whitelist company to monitor and enforce their clients’ complete CAN-SPAM compliance performance. They do so by using a customized version of Lashback’s CAN-SPAM Compliance Monitor Service. This service is used to qualify new applications for those who wish to apply for their SafeList service. In addition, LashBack data is used to monitor existing members’ performance. Failure to maintain a satisfactory CAN-SPAM compliance track-record with LashBack can jeopardize Habeas SafeList certification.

http://www.returnpath.biz

Since 1999, Return Path has helped top marketers build relevant relationships with their customers, generating higher response rates and achieving significant returns on investment with their email program. We acquire new customers for you with our targeted email list rental and extensive lead generation network, and then make sure that all email relationships are sustained by ensuring email deliverability and list quality. By eliminating your email delivery issues and lost revenue, we improve the way that you use email to connect to your customers. Return Path provides you with a competitive advantage by showing you how to maximize your email performance and increase your bottom line.

	How Return Path Uses LashBack... Return Path has acquired the exclusive right to LashBack’s UnsubScore™ data feed. UnsubScore™ is an unsubscribe performance reputation score used to determine the likelihood that consumers can safely unsubscribe from an email send from any given IP address. “Think of it as a credit score for unsubscribe.” This UnsubScore™ is incorporated into Return Path’s Sender Score Certified (formally The Bonded Sender Program) and is used to help responsible senders bypass filters and successfully deliver their email into over 250 million inboxes worldwide including Microsoft/Hotmail. In addition, Return Path utilizes LashBack’s UnsubMonitor service to view message level issues related to their clients’ unsubscribe performance.

http://www.unsubcentral.com

UnsubCentral, Inc. is a CAN-SPAM compliance service provider and SKYLIST incubator company. The Austin, Texas-based corporation offers email suppression solutions that create a secure environment for managing opt-out lists across the enterprise, affiliates and various third parties. Integrated with IronPort and reviewed by TRUSTe, the centralized platform ensures clients comply with CAN-SPAM and data privacy requirements.

To see how LashBack and UnsubCentral work together, click here to view a graphic of how NetMargin utilizes our partnership in a powerful integration named “NetView” to manage compliance in a collaborative email environment.

	How UnsubCentral Uses LashBack... UnsubCentral has integrated with LashBack in corporate high level unsubscribe monitoring directly into the UnsubCentral product dashboard.  This enables UnsubCentral clients to remain aware of unsubscribe issues which affect their reputation and deliverability. In addition, LashBack technology powers UnsubCentral's email seeding network.  This helps organizations discover cases of suppression list abuse. LashBack highly recommends all affiliate marketers take precautions and deploy secure suppression list distribution services such as those offered by UnsubCentral. UnsubCentral's contact details.

http://www.mxlogic.com

MX Logic - A history of managed security innovation MX Logic Inc. is a leading managed security services provider of email and Web security services developed specifically to meet the unique needs of small and medium-sized businesses. MX Logic’s patented technology and commitment to creating the most user-friendly security solutions in the industry make MX Logic the appropriate choice for businesses that want enterprise-grade service and performance without enterprise-level complexity and cost.

MX Logic’s distinctions in 2006 include Security Products Guide’s Global Excellence Customer Trust Award in Email Managed Service and SC Magazine’s Award for Best Email Managed Service. MX Logic services are distributed through an extensive partner network.

	How MX Logic Uses LashBack... MXLogic is a national anti-spam organization which weights LashBack data into its delivery decision making process. Along with other data, LashBack’s unsubscribe performance helps prevent MXLogic clients from receiving email which can not be safely unsubscribed from.

http://www.truste.org

Privacy Is Everyone's Business

Support Growth
TRUSTe's® services support online business growth by allowing companies to communicate their commitment to privacy, and letting consumers know which businesses they can trust.

Stay Compliant
Our objective experts are available to consult with you about your online privacy concerns as they arise. The TRUSTe seal programs are aligned with current privacy standards to mitigate risks for businesses, and the Watchdog consumer complaint and alternative dispute resolution programs promote better business relationships. We regularly review your Web site for compliance with our best practices.

Stand Out
By awarding the trustmark, TRUSTe recognizes companies that are doing the right thing in online privacy.

	How TRUSTe Uses LashBack... TRUSTe utilizes LashBack’s UnsubMonitor service to monitor and track CAN-SPAM unsubscribe compliance performance. TRUSTe certification requires all seal holders to maintain consistent CAN-SPAM compliance and LashBack is used to bring visibility and accountably to that policy.

Affiliations

Email Sender and Provider Coalition

http://www.espcoalition.org

The Email Sender and Provider Coalition is a cooperative group of industry leaders working to create solutions to the continued proliferation of spam and the emerging problem of deliverability. Our membership provides volume mail delivery services to an estimated 250,000 clients - representing the full breadth of the U.S. marketplace. The ESPC is currently working on solutions to spam and deliverability concerns through a combination of legislative advocacy, technological development, and industry standards.

LashBack is proud of our membership in the ESPC and would like to recognize the excellent work of the iconic DMA, Direct Marketing Association, the activist MAAWG, Messaging Anti-Abuse Working Group and the high-profile newcomer to email advocacy, the EEC, Email Experience Council.

http://www.maawg.org/home

http://www.the-dma.org

http://www.emailexperience.org