Email Advocacy

For Consumers and Email Marketers

The LashBack solution to spam is to equitably advocate for Consumers, Receivers, ISP’s ESP’s, Senders, Publishers, Affiliates, Ad Networks and Advertisers- every party in the Email Compliance FeedBack Loop.

When this email equation becomes unbalanced in anyone’s favor it breaks down and ultimately hurts the party whose short-term interest benefited. LashBack’s solution to spam enables a sustained balance in the email market place.

The LashBack solution also rewards good actors and singles out and punishes bad actors over time. Every party on the sending side of the equation has issues. But those who work to monitor email sending, respect the wishes of consumers, learn the standards of receivers and fix issues in a timely manner win big. Email is the best investment measured by ROI of any advertising or communication tactic.

LashBack is a strong advocate for both consumers and email marketers. Spam is a huge problem that we face together and solve together. It’s not about anti-spam activism. It is about pro-consumer, pro-mail marketing capitalism.